UK’s hottest used automobiles, based on new research

British drivers’ search histories for the previous yr counsel they like second-hand Kia Sportage, Audi A1, Ford Fiesta or Nissan Qashqai. There are over 1,000,000 month-to-month searches for used automobiles within the UK. The most well-liked ones bear an Audi, Ford or BMW badge, whereas the least thought of ones are Saab, Dodge and Daihatsu.

That is based on a brand new research by European automotive components market Ovoko. Utilizing Google Key phrase Planner, they analysed UK on-line search volumes for 47 automotive producers and 1,610 of their fashions from July 2023 till June 2024.

Prime ten most searched used automobiles within the UK

Kia Sportage ranked first as probably the most desired automotive for British drivers purchasing the second-hand automotive market. Each month, they seek for a used Kia Sportage automotive 15,407 occasions. It’s Kia’s hottest pre-owned automotive to purchase. This reasonably priced and compact SUV is good for households, with newer fashions providing gasoline effectivity and premium options like touchscreen dashboards often reserved for way more costly configurations. In response to the Korean agency’s UK web site, costs for used Kia Sportage fashions from the post-2018 generations begin at £9,895.

The Korean producer sells solely 25 fashions on the UK market, which is a minimum of half the collection of different high ten most searched makes. After Sportage, Sorento is Kia’s second most desired used automotive, with 4 occasions fewer month-to-month searches (3,682). Kia Ceed, Kia Niro and Kia Picanto are the producer’s subsequent hottest fashions, with 2,744, 2,562 and a couple of,460 enquiries monthly, respectively. Kia is the sixth hottest make for used automobiles within the UK, spurring a complete of 55,465 searches each month.

Audi A1 is the UK’s second most searched used automotive mannequin, with a mean of 13,632 month-to-month searches. This premium supermini appeals to metropolis dwellers and younger professionals in search of a sportier car that mixes luxurious options with a compact dimension and gasoline effectivity. The automotive maker’s UK web site lists Audi-approved, pre-owned fashions of newer generations beginning at £10,950 whose preliminary registration yr was 2018 or later.

The A1 is at present the German producer’s star mannequin on the UK’s used automotive market. Nonetheless, Audi A3 is barely 2,000 searches behind, with 11,584 enquiries monthly. Used Audi Q3 ranked third amongst its make household, with 7,973 month-to-month searches, adopted by Audi Q5, with 4,809 enquiries each month, and Audi Q2, with 4,661. Each tenth Google seek for a used automotive is an Audi, making it the preferred automotive producer whose automobiles British drivers are eager to purchase second-hand.

Ford Fiesta takes the third spot because the UK’s hottest used automotive, with 13,032 searches every month. This small hatchback packs pothole-ready suspension perfect for British countryside roads, hassle-free manoeuvrability, broadly accessible spare components, all at a budget-friendly price ticket. Regardless of being discontinued final yr after 47 years, the Ford Fiesta stays a go-to for younger and senior drivers alike.

The American producer’s on-line UK store solely lists three 2023 used Ford Fiestas, priced across the 20-grand mark. Nonetheless, on Fb Market, 2018 and later fashions begin at simply £1,600.

This British favorite is Ford’s most wished used automotive within the UK. Kuga, Focus and Puma are Ford’s subsequent hottest fashions on the pre-owned market, at a comparatively quick distance from the Ford Fiesta. Brits seek for them 12,060, 11,710 and 9,729 occasions a month, respectively. Ford accounts for 9.4% of all month-to-month on-line searches for used automobiles within the UK.

UK’s high ten most searched automotive producers on second-hand market and their high three most searched used automotive fashions within the UK

Different in style producers amongst British drivers trying to find a used automotive are Toyota, Mercedes-Benz, Kia, Volkswagen, Volvo, Nissan and Vauxhall. The least in style carmakers on the pre-owned UK market are Saab, Dodge and Daihatsu, with fewer than 800 on-line searches per yr.

Vytas Palovis, VP for Progress at Ovoko, commented on the findings: “Our research reveals a broad spectrum of automobiles and appropriate drivers, from low-cost and cheerful first saloons to premium SUVs. Regardless of their variations, they share one apparent requirement: aside from Kia, they’re all quite common makes with components that garages can simply supply. This means that British drivers are sensible, above all.

“Kia carved itself a distinct segment primarily as a consequence of premium options packed in a beautiful SUV, but additionally because of its seven-year producer guarantee, which a second and even third purchaser may benefit from. It provides that much-needed belief on a market dominated by acquainted manufacturers. British MG and pre-2023 South Korean KGM Motors, previously generally known as SsangYong, have comparable intensive guarantee insurance policies. Toyota provides a ten-year guarantee, however drivers should have their automobiles serviced yearly at an official dealership.

“Because the automotive market will get extra aggressive, producers maintain in search of methods to chop prices. This implies some beforehand metallic components at the moment are plastic, for instance, thus flimsier. Some skilled drivers desire earlier generations with sturdier components in favour of aesthetic upgrades.”