A survey from Accenture has indicated that greater than half of drivers in a number of key automotive markets will probably go for an electrical car inside the coming decade. A superb portion of non-EV drivers at present are additionally contemplating an electrical automobile for his or her subsequent buy.
As famous by Accenture, its survey entails 6,000 automobile consumers throughout the US, Italy, Germany, France, China, and Japan. The survey’s outcomes present that there’s a want for automakers to change their technique in order that they will break into mainstream clients which are nonetheless cautious of electrical autos.
General, the outcomes of the survey are optimistic for electrical autos. A complete of 47% of drivers famous that they’re satisfied the longer term belongs to electrical automobiles. A complete of 57% of drivers, however, are anticipated to undertake an electrical car inside the subsequent 10 years. A complete of 43% of non-EV drivers are additionally contemplating an electrical automobile for his or her subsequent buy.
NEWS: Accenture has launched a brand new research about EV adoption.
Highlights:
• 57% of drivers can have adopted an EV inside the subsequent 10 years
• 43% of non-EV drivers are contemplating an EV for his or her subsequent buy
• 23% of individuals surveyed who don’t presently personal an EV stated they see… pic.twitter.com/HnxVqBQPwz— Sawyer Merritt (@SawyerMerritt) November 13, 2024
Maybe most significantly, 80% of the survey’s respondents famous that they take into account reliability, security, and value as main buy standards for his or her subsequent car buy. With these leads to thoughts, Accenture famous that it uncovered 5 distinct electrical car driver “minsdonas,” or buyer segments for the EV market.
These “mindsonas” are the “Strategist,” which incorporates drivers who’re already inclined in the direction of high-end EVs; the “Individualist,” which incorporates drivers who’re youthful and like EVs for his or her tech; the “Carer,” who’re environmentally-conscious drivers who view automobiles as sensible instruments; the “Conservative,” which embody drivers who worth reliability and stay hesitant about electrical autos; and the “Frugal,” that are drivers that prioritize value probably the most.
As per Accenture, a complete of 20% of its respondents might be categorized inside the “Strategist” mindsona section; a complete of 25% might be categorized inside the “Individualist” section; a complete of 21% may be categorized inside the “Carer” section; a complete of 17% may be categorized inside the “Conservative” section; and 17% may be categorized inside the “Frugal” section.
Accenture famous that to date, electrical autos makers have thrived by tapping into the “Strategist” and “Individualist” segments, that are already drawn to the very best and most technologically superior automobiles available in the market. Tomorrow’s mainstream clients, such because the “Carer,” “Conservative,” and “Frugal” drivers, however, prioritize various factors. Electrical car makers that may then provide EVs that correspond to the priorities of those buyer segments will probably thrive as sustainable autos grow to be extra mainstream.
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